Train Accidents can happen anywhere even in Melbourne though where people are more literate train wreck rules sometimes can not be avoided. In an effort to reduce the number of serious and fatal accidents on its rail network, Metro Melbourne launched a safety campaign created by McCann, Melbourne, entitled "Dumb Ways to Die"

The video highlights the many dumb ways there are to die, with being hit by a train – a very preventable death – among them.

Catchy songs and music videos that starred a bunch of colorful beans monsters designed to clearly capture the reality of train accidents that could have been prevented and would never have happened if the people involved do not do anything stupid.

It concludes with “the dumbest ways to die” – standing on the edge of a train station platform, driving through a level crossing and running across the tracks between platforms, and the message: “Be safe around trains”.

Three good thing about this video is :

• it make us think about the implied message
• the catchy lyric is suitable for everyone to learn.
• the video is attract people to view and view it for many time

                Three bad thing about this video is:

• the visual of cartoon is frighten and formidable in cute way for kids
• the lyric; Dumb ways To die . (Dumb is not a good word to say)
• there are no bad thing about this video. because it it cute. 

It’s happy and silly and joyful and clever and more than a little odd; the intangible things that are so hard to rationalise, but so very important.”